WASHINGTON, D.C., November 1, 2025 — The American Heart Association has announced that Eduardo Ortiz, CEO of Coforma, will serve as chairperson of the 2026 Heart of Greater Washington campaign. This initiative propels the relentless pursuit of scientific discovery, public policy change, equitable health for the under-resourced and underrepresented and education to equip the community to take control of their health. The campaign will culminate in the Heart Ball, scheduled for March 28, 2026, at the Waldorf Astoria in Washington, D.C. The event celebrates hope and progress made through the dedication and passion of all who support the Association’s efforts to save and improve lives.
Ortiz is a veteran of the U.S. Marine Corps, a former member of the U.S. Digital Service, and a recognized leader in civic tech. In 2017, he and two others co-founded Coforma, a digital services firm focused on developing technology solutions. Today, the company employs more than 150 individuals committed to designing products and services with values-aligned government, nonprofit and commercial partners.
Beyond its mission-focused work, Coforma champions initiatives and organizations that impact communities across its veterans services, public interest, and healthcare focus areas.
“We know health is at the heart of the human experience,” says Ortiz. “Heart disease is alarmingly prevalent across all demographics but is statistically more likely to impact people of color, those from lower socio-economic backgrounds and our nation’s veterans. Supporting the Heart of Greater Washington campaign to raise awareness and make real change in our area and beyond is a way to extend the work we do each day to improve health outcomes for everyone.”
Heart of Greater Washington campaign focus
The Heart of Greater Washington campaign brings together individuals and organizations across the D.C. metro area to raise funds for cardiovascular research, prevention and education. Key focus areas include: nutrition security; CPR education and cardiac emergency response; hypertension control; and equitable access to quality care.
In addition to the Heart Ball, the campaign includes the Greater Washington Golf Tournament and other community-driven events throughout the year.
About the Greater Washington Region Heart Ball
The Heart Ball is a celebration of life, health and community. The event will recognize survivors, medical professionals and supporters who contribute to the Association’s mission. Guests will enjoy an evening featuring dinner and dancing, exclusive live and silent auctions and a stage program that honors individuals and families affected by heart disease and stroke.
Sponsors
The 2026 Heart Ball is supported by local sponsors, including: Coforma, The Bender Family Foundation, Deloitte, Fidelis Care NJ, Leidos, SAIC, The Schmanske Family
Get involved
There are many ways to support the 2026 Heart of Greate Washington campaign including year-round opportunities to engage with the Association’s work. To learn more, visit www.dcheartball.heart.org or contact Emily Cooper at emily.a.cooper@heart.org.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
Contact:
Roxana Hoveyda,
roxana.hoveyda@heart.org
