IRVINE, Calif., February 12, 2025 — More than 6 in 10 U.S. adults (61%) will develop some type of cardiovascular disease (CVD) within the next 30 years, according to the latest research undertaken by teams from the American Heart Association. That is why this February, during American Heart Month, the Association, devoted to changing the future to a world of healthier lives for all, is collaborating with retailers in Orange, Riverside and San Bernardino Counties to give consumers a chance to be part of the progress to overcome today’s biggest health challenges. Through the Association’s Life Is Why™ campaign, consumers can support the fight against cardiovascular disease by donating at checkout, in-store and online, while celebrating their personal reasons for living longer, healthier lives. Retailers and brands are stepping up to help make this life-saving campaign possible.
“Our supporters’ collaboration with the American Heart Association’s Life Is Why campaign demonstrates the power of working together to create meaningful change in heart and brain health,” said Bruce Fisher, American Heart Association Orange County/ Inland Empire Board Chairman and Co-Managing Shareholder – OC Office Chair - West Coast Real Estate, Greenberg Traurig, LLP. “This will help fund critical research and enable us to reach more communities with life-saving initiatives. Together, we are making strides towards a healthier future for everyone.”
Through Life is Why, companies, including Cardenas Markets Foundation, invite their customers to support the American Heart Association in-store and online through a variety of ways such as donating at the point of sale. Life is Why will be celebrated by retailers with in-store signage and online banner ads sharing personal stories of survival and strength, highlighting the mission of the American Heart Association and inspiring healthy habits.
Donations made through Life is Why participating retailers—no matter the amount— allow the Association to support the organization’s 2028 Impact Goal which will drive breakthroughs and implement proven solutions in science, policy and care for healthier people and communities. Those interested in supporting the American Heart Association’s Life is Why campaign can look for the Life is Why logo where they buy groceries, get their gas, exercise and shop in participating locations and online beginning in February and during select times throughout the year.
To learn more about the Life is Why campaign and other participating companies, please visit www.heart.org/lifeiswhy.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, on Facebook, X or by calling 1-800-AHA-USA1.
For Media Inquiries: 214-706-1173
Daniel Ruacho 480-773-2355 or daniel.ruacho@heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
