ROANOKE, Va., Feb. 23, 2026 – The American Heart Association will bring a touch of Hollywood to the Hotel Roanoke this Saturday, February 28 with the 2026 Roanoke Heart Ball, themed “The Heart of Hollywood”. The event aims to raise funds to fight heart disease and stroke, the leading causes of death in the U.S.
Chaired by Valerie Brown, Executive Director of the Greater Williamson Road Area Business Association, the Heart Ball will celebrate the Association’s mission to advance health and hope for everyone, everywhere while featuring live and silent auctions, a 360-degree photo booth, a formal dinner and live music.
“We are excited to see the Star City come together to support heart health and our life-saving mission,” said Christie Steele-Garcia, Development Director for the American Heart Association. “This year’s theme brings the spectacle of Hollywood, and we look forward to seeing Roanoke shine like movie stars.”
The evening will also include an event format highlighting the “Four Chambers” of the Association’s work in the region through local stories of survival and volunteerism.
Leading sponsors include Atlantic Union Bank, Delta Dental of Virginia, Branch Builds, Cardinal Bicycle, Star City Private Wealth, Gentry Locke Attorneys, Susan and Allen Wirt, LewisGale Medical Center, and the Carilion Clinic. Media supporters include WDBJ 7 News, Q99 FM, The Scout Guide, and Lamar Outdoor Advertising. The event will be emceed by WDBJ’s Kate Capodanno.
“We can’t thank our sponsors and community partners enough,” Steele-Garcia added. “Their support helps us bring this impactful event to life.”
###
About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, Facebook, X or by calling 1-800-AHA-USA1.
For media inquiries: Kevin Pauley, kevin.pauley@heart.org
